
Now build yours
14 colours, 28 patches, your arrangement. $30 for the hat, $15 a patch — pressed by hand and posted within 14 days.
And on the left sidePatches go on the front, the back and both sides — up to four areas on one hat.
Patches that know where you docked
Every patch is a place, a habit, or an inside joke. All $15, pressed onto the hat you build.

Pontoon 
Manitowish Chain 
Highway 51 
Camo Cow 
Wisconsin Badger 
Brandy Old Fashioned 
Wisconsin Cheese Plate 
Yellow Adirondack 
Wisconsin Football
From the pop-ups
Find us where the Northwoods gathers — pick your patches at the cart and we press your hat on the spot.



Where are you wearing yours?
Minocqua, Eagle River, Manitowish, Door County, camp roads with no names — this whole state is hat country. Show us where yours ends up.


The bend is the point
Every lake family has bent a prop on the same rock. This is the hat you get to keep afterward — and you build it yourself: pick your hat, pick your patches, and we press the summer on.
Build your hat


